Social media is here to remain. As an entrepreneur or small business owner if you are not using it to grow your business you are missing out. I am confident you have seen the numbers by now. In 2015, 73 percent of U.S. Americans needed a social media profile, representing a six per cent growth in comparison to the previous year according to Statista. The numbers do not lie. Social media is a means of life all around the globe.
As an entrepreneur or small business owner if you are not using social presence on-line to increase your business you are missing out. By 2017, the global social media audience will complete 2.55 billion, – based on Emarketer.
Below I’ve listed my simple 5 step procedure for creating a strategy for social media marketing.
1. Identify your objectives.
For every business there should be a mission. Your company mission should have a mission statement. For every mission there must be a target. What is the positive outcome or end goal that you want to achieve? You may want to become web famous, you may want to get speaking gigs, you might want to promote a book or training program or you may just want more clients. Whatever it’s that you must write down your targets and the logic behind them. Knowing where you want to go and how you are going to get there will help you devise the best plan and route you should take.
Get clear in your brand before you set it out there. Answer these 3 major questions. What should you do? Who would you help? What do you really want to be known for? Once you are able to clearly articulate the answers to those questions, you can communicate that on social media or facing anyone.
Master the art of Pull Marketing.
Pull marketing is all about client attraction. When you make core messages with powerful call to action statements, you’re setting the stage to have people in your target audience qualify and respond with,”me too” or”I need that” or”where can I learn more?” Your purpose is to get ideal prospects able to clearly see themselves in your business model. They have to have the ability to see your company provides precisely what they have been searching for.
Social platforms are a fantastic tool for using pull marketing strategies. Whether you run ads or create a poll, survey, or competition you can get targeted prospects using social media advertising and messaging. The important thing is crafting messages your target audience will respond to.
4. Connect and build relationships.
In order to sell anything to anybody you need to get a trusted relationship. This notion holds true online as well. You must really connect, converse and engage with people on social media before they begin trusting you. Among the best ways to engage with people is by using groups inside of social media platforms like Facebook, Google+ and LinkedIn. In these group you may converse and have digital conversations with people and demonstrate your experience.best smm panel On social sites such as Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to engage with others.
Whatever stage you are on, be sure to showcase what is unique about you. You must be able to clearly articulate your unique sales proposal. When people do not understand what’s different about you, they decrease your merchandise or services to cost.
Another great way to construct relationships with people on social media is to followalong with comment and discuss their articles. On every social media platform, there’s a chance to offer feedback by discussing, commenting or clicking a button to enjoy the message. When you appear on that individual’s social media page, then they are sure to notice you, sooner or later.
5. Create an action plan and articles marketing calendar.
Using social media can be overwhelming. That is precisely why you need a social media action plan along with a content marketing calendar. Are you going to mix social media in along with your overall marketing strategy? You must understand that marketing functions best when you have a few strategies complimenting one another and working together.
The main reason you have to put together an action plan is since, your perfect customers are searching for you on-line. For instance: You are a health & health life coach specializing in nutrition and teaching people how to lose weight without dieting and have a greater relationship with food. Your prospect is online searching for keywords like weight loss, healthy foods, life coach, diet and health. As an entrepreneur in that area, you must show up in the hunt when the prospects go looking for a solution to their problems.
For each and every market, there are people searching for answers to certain issues. Social media gives you a unique chance to communicate frequently with your target market on a vast array of topics.
As soon as you complete each of the steps above, you will get a better grip on how best to integrate social media to cultivate your business.